Economic Impact
Qualtrics offers the most robust solution on the market at a lower cost with faster turnaround and superior agility
It has been shown that Qualtrics Experience Management (XM) provides substantial benefits to brand perception and bottom line. Doing XM right impacts every part of your organization because it gives you the data you need and the actions you need to take across your business to provide real financial impact.
It’s best practice to develop a financial impact model in collaboration with your finance, marketing, and other relevant departments to reflect your organization’s particulars. Qualtrics has a team dedicated to helping organizations define the Return on Investment (ROI) of their specific program. Upon further scoping, our value modeling engineers can help provide an accurate ROI of your program based on specific criteria.
In the meantime, we have provided some example impacts below, focused on reducing admin costs, project costs, and security risks. We have also included examples of the economic impacts experienced by some of our K-12 customers.
CASE STUDY: Nebo School District
BUILDING AN ACADEMIC EXPERIENCE PROGRAM Nebo School District partnered with Qualtrics to build a robust feedback program that involves all stakeholders, including students, faculty, and parents, in order to improve operations. In one example, their open enrollment system was receiving ~11K applications per year and staff were trying to manage them manually and by mail. A process that had taken weeks is now being done in less than hour.
INSIGHTS TO INFORM MAJOR FINANCIAL DECISIONS When looking to implement a $11M capital project to improve the schools, the district learned that stakeholders preferred new schools and artificial turf for all of the schools’ football fields. The new schools are on schedule to be built and turf is being installed.
MAKING SCHOOLS WITHIN THE DISTRICT SAFER Research on Qualtrics revealed parents’ concerns about safety. The district identified gaps in their systems and personnel. In response, they allocated funds to install new cameras, improved door locking systems, and provided extra training for staff.
$11M
facilities project initiated based on insights
1 hour
project turnaround time vs. 2 weeks previously
27K+
students giving feedback
7,000+
staff and teachers participating in program
100%
follow-up on dissatisfied responses
43%
increase in NPS YoY
CASE STUDY:
Detroit Public Schools
A SCHOOL DISTRICT IN TRANSITION With 50,000 students and 7,000 staff, DPSCD is the largest school district in Michigan and has gone through a decade of emergency management. Now the district is working on providing excellent, reliable service to rebuild trust with families, staff, and the community.
FOCUSING ON SERVICE Through Qualtrics, the district’s families, community members, district partners, and staff to give feedback to help the district measure NPS, perception, and customer satisfaction in real time at every school. Each school and department leader can access their real-time results with a tailored dashboard. Additionally, the district has begun emailing site performance reports to frontline staff to gain additional perspective on their performance and opportunities for celebration and improvement.
REBUILDING TRUST WITH INNOVATIVE NEW PROGRAMS The district is going beyond measurement to ensure that feedback is acted upon. For example, a ticketing system flags every “dissatisfied” response so staff can follow up. The district also created a “shout out” program to recognize customer service champions based on the data they’re receiving. DPSCD has already seen NPS improvements.
CASE STUDY:
Iowa City Community School District
CREATING A NEW CULTURE OF EMPLOYEE ENGAGEMENT The Iowa City School District partnered with Qualtrics on its shift toward a relationship style of human capital management. The move to Qualtrics has enabled them to engage with their employees and create consistent feedback throughout the year. It has also allowed them to take instant action on feedback, creating a more caring culture for their workforce.
FACING A MAJOR LAYOFF Tasked with trimming a $6M deficit, the district was looking at laying off up to 80 employees. They used Qualtrics to get immediate feedback on who was planning to retire or resign, and offered consultation on early retirement. With this data-driven intervention, nearly 60 signed up for early retirement and enabled the district to avoid layoffs. The new approach to better employee communication saved jobs and sent an important message to younger employees about the district’s commitment to employee well-being.
USING A ROBUST AND DYNAMIC TOOL FOR STAFFING Qualtrics has allowed us to bring our staffing process into the 21st century. With the tools Qualtrics offers, Iowa City has moved to an online model to assist their transfer process and arrange for candidates to have conversations with administration. As a result, they can have more open conversations and plan for the future, making Iowa City schools more competitive and efficient.
95%
response rate on teacher retention survey
$50K
cost savings by moving to Qualtrics
0
teacher layoffs after facing $6M budget crisis