XM for K-12

Understand and improve the K-12 academic experience

The Qualtrics Story: Rooted in Education

Qualtrics has a long history of working with educational institutions, starting as a platform for academic research in 2002.

Our goal was to make research simple enough for an intern, yet robust and sophisticated enough for advanced analysts and researchers. We wanted to give ultimate control to our customers so they could field studies in ways that provided the most value possible, from the world of academia to every business industry in the world. Today, our platform is used to collect customer, employee, product, brand, and every other kind of research on the planet. We call this experience data (X-data), which provides insights on the thoughts, feelings, and wants of people all around the world.

Over 13,000 organizations worldwide, including nearly half of the largest K-12 districts and 99 of the top 100 business schools in the US, rely on Qualtrics to consistently improve experiences. As we grow, we continue to learn and develop new ways that we can uniquely help academic institutes achieve their mission.

XM is an integrated feedback program to help understand key experiences across the entire journey

Experience management (XM) for students and families is more than ad-hoc feedback gathering across school journey touchpoints—it’s about creating a full picture of students and families across the school lifecycle for better decision-making, smarter processes, and targeted interventions.

Teacher and staff experience is more than annual or sporadic feedback gathering—it’s about creating a full picture to drive engagement, take real-time interventions, make continuous improvements, and inform decision-making.

Impactful Technology for K-12

Dashboards & Workflows

+ Quickly visualize insights and track progress over time

+ Democratize insights with a public-facing dashboard option

+ Automatically trigger alerts and workflows

Advanced Analytics (iQ)

+ Stats iQ makes advanced statistical analysis accessible to all

+ Quickly process unstructured data using AI and natural language processing in Text iQ now with pre-built education topic libraries

Digital Tools

+ Direct your community to the resources they need the most with website intercepts

+ Capture in-moment feedback

+ Establish always-on listening posts